The core and first step on the way to digital distribution is the creation of a digital catalogue. The result is a fully electronic product catalogue that categorises all products in the core range, but also accessories, wear parts or pre- and after-sales services.
The technical basis of the digital catalogue is an eCommerce PIM (Product Information Management) for product data maintenance. An adaptation to the respective CI of the user is planned.
After the complete digitalization and harmonization of the product data, selected assortments are made digitally saleable by setting up standard commerce functions. Initially, these could be, for example, only spare and wear parts or services, but also the entire portfolio. With this second step, the operator is equipped with all the basic functions for operational digital sales and can get started.
Further developments with individual commerce functions are later possible and can be implemented at short notice on the basis of the experience of Shopmacher and Nekom from more than 1,000 projects on the one hand and the experience gained on their own platform and measured KPI on the other. The step-by-step further development is one of the great advantages of the mechanics of the B2B suite. It saves time and financial resources through a targeted, data-based and step-by-step approach.